Thursday, 08 March 2007
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ALL HAIL WEB 2.0
Online is growing and becoming mighty… but that’s something you already knew anyway. Just like the story of Joseph in the Bible, the once looked down upon internet is turning into King, and his brothers must now kneel before him in acknowledgement or die - of lack of viewers.
Last weekend’s issue of the Financial Times reported of an agreement between the BBC striking a commercial deal with YouTube, the video sharing site. The deal involves YouTube creating three ‘channels’, which will air snippets of exclusive BBC material. Who would have imagined?
Despite being long overdue, this is indeed a wise move from the BBC if it intends to tap the younger web savvy audience. Besides, it is time it made some money out of YouTube as a lot of its programmes have found a second home on the site. I have watched almost the entire series of Animal Planet on YouTube.
The BBC’s move is part of a growing trend within major broadcasters struggling to reach more audiences who happen to be literally living on the web. CBS has short podcasts of its popular talk shows like The Late, Late Show with Craig Ferguson specially packaged for online and posted on YouTube. Incidentally, this podcasts are way more interesting than the whole show since the very best and funny parts are the ones posted.
Yahoo News offers an entire podcasting forum hosting news podcasts from all the major broadcasters and news organisations worldwide ranging from CNN, CBS and BBC to Reuters and the weather channel.
The future is here and the formerly proud and mean brothers now have to bow down to the brother they looked down upon, the new King, or starve.
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